Investment Training for Women Entrepreneurs
About Venture-Capital Ready
The Small Scale Food Processors Association has identified the challenges women face and is offering a new program, funded through the Women’s Enterprise Strategy, to support you and your business to find a venture capital investor.
Use the resources in your Action Plan to prepare yourself for Venture Capital. Join the Investoready© Program that teaches entrepreneurs to manage crucial investor question-and-answer sessions through role-playing and expert feedback. Practice your pitch during SVX’s Pitch Parties. Use the Investor Pipeline to get your company in front of interested investors. Work for the opportunity to strike a deal!
This Program is right for you if:
- You are a woman producing an agri-food or beverage product
- You are incorporated or ready to incorporate
- You have a strong value proposition
- Your sales and demand are increasing and you want to scale up your business
- You can commit approximately 40 hours over 4-6 months to learn about financing and investment capital
Women make up 51% of the population in Canada, yet receive only 4% of all Venture Capital.
Innovation, Science and Economic Development Canada, 2022
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Registration & Assessment
- Complete Eligibility Assessment
- Complete Business Intake Form
- Connect with a Program Guide and start your journey
- Action Plan: Once you complete your registration, review your action plan that details your path forward through the VCR program.
Receive Resources & Support
- Participate in workshops or other training events
- Access resources to help you get investment ready
- Depends on your business needs
Complete the 12-week Investoready© Program
- Learn how to overcome barriers women face in seeking investment capital with your cohort of women founders
- Develop skills in the online portal – 2 hours per week
- Work with trainers to build confidence and skills facing investors
- Learn to manage crucial investor question-and-answer sessions
Pitch Parties
- Develop your pitch deck
- Present your pitch to your peer group
- Give and receive feedback
- Join a Pitch Party
- Interested investors will be in attendance
Use the Investor Pipeline
- Complete deal room documents
- Complete business profile
- Use your new skills to pitch your business to interested investors
- Continue on your own to meet and appear before investors in pitch competitions, venture capital panels and other investment forums
Strike a Deal
- When an investor has indicated interest in your business, invite them to your Deal Room to review your investment readiness
- Get your investment
- Tell us about your success!
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About Our Resources
We are here to help you.
Our carefully selected resources will help you prepare the information you need to move forward with your business, join the Investoready© Program and prepare for Pitch Parties.
About Investoready© Program
A key component of our program is the Investoready© program, designed specifically for guiding women through the world of venture capital.
Investoready© is a research-based business program that trains women/intersectional entrepreneurs to profitably engage with venture capitalists to secure investment funding. Having discovered that venture capitalists often ask discriminatory questions of women entrepreneurs during investor question-and-answer sessions, Investoready© founder Dr. Ellen Farrell decided to focus the program on teaching women to sidestep such negative conversations for more positive and active dialogue with potential finance providers. Investoready© uses role play and a software console to train women to control the financial conversation by converting dismissive questions into aspirational answers.